Past Webinars

The AI Collective | Distribution: What’s Next?

Hospitality and travel tech leaders share insights on what’s driving the next wave of distribution. Catch the session on demand and discover the trends shaping the future of the industry.

Sep 24, 2025
-
Online
3:00 pm
(CET)
3:00 pm
(CET)
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Webinar Recap

The hospitality and travel industry is evolving fast, driven by technology, changing guest expectations, and new partnerships that are reshaping traditional distribution models. In the second edition of the AI Collective, a live debate brought together industry leaders to share insights, bold predictions, and actionable strategies on topics like direct bookings, AI-driven personalization, dynamic connectivity, and alternative channels.

Our distinguished panel shared insights on the plateau of OTA growth, the rise of API-first infrastructure, and the emergence of new distribution channels including social commerce, super apps, and AI-powered booking platforms. The discussion highlighted how hotels are reclaiming control over their distribution mix while leveraging data and technology to create more personalized guest experiences and drive profitability.

Topic

Topic

Speakers

HG Team Attendees

Video Recording

Location

Key Takeaways

  • Hospitality distribution is shifting: direct digital bookings are projected to surpass OTA volumes by 2030.
  • Hotels are focusing on better margins, owning guest relationships, and delivering personalized experiences.
  • Modern APIs and unified systems (PMS, CRS, RMS) create a single source of truth for operations and guest data.
  • Seamless tech integration enables faster decision-making and dynamic responses to market changes.
  • New distribution channels—social commerce, super apps, AI booking agents—expand reach to younger, tech-native audiences.
  • Partnerships with fintech, loyalty programs, and lifestyle brands open opportunities beyond traditional travel demand.
  • AI is transforming booking experiences, moving from multiple options to highly personalized recommendations.
  • Data quality, schema markup, and content optimization are key for AI-driven search visibility.
  • Human relationships and strategic partnerships remain essential, even as automation scales operations.
  • Successful distribution combines technology with collaboration between hotels, tech providers, and partners.
  • Agenda

    Agenda

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    September 24, 2025 3:00 PM

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