HyperGuest is proud to participate in the 8th Hospitality Vietnam Conference (HVC2025), where industry professionals gather to discuss trends and innovations. Let’s connect to explore how HyperGuest can enhance your distribution strategy and drive more direct bookings.
Jerome Dela Cruz is a senior leader in travel and hospitality, with over a decade of experience across Asia Pacific. Known for building teams, driving growth, and shaping commercial strategies, he has worked across the OTA, Wholesale, and Hotel 0perator segments. At HyperGuest, Jerome leads Business Development for APAC, working with hotel groups, travel sellers, and technology partners to improve direct distribution and commercial transparency in the region. Before joining HyperGuest, he was the Commercial Director at Hospitality Innovators Inc. (HII), where he managed the commercial performance of 15 properties across the Philippines. Prior to that, he served as the Country General Manager for Trip.com Group, where he built the Philippine office from the ground up, growing it to over 500 employees while establishing a strong presence in the market. Jerome has also held key roles at Hotelbeds and Bedsonline, focusing on supplier management, pricing, and market strategy—driving profitability and strengthening relationships across the region. He holds an MBA from the esteemed Asian Institute of Management as a Presidential Scholar, with a focus on Business Analytics and FinTech. He also completed the Global Network for Advanced Management (GNAM) program at the Australian Graduate School of Management (AGSM) at UNSW. He is a Certified Revenue Management Executive (CRME) through HSMAI. Jerome is based in Asia and regularly speaks with travel and hospitality leaders about distribution trends, channel performance, and new paths to profitability. Outside work, he’s a traveler and coffee enthusiast.
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