100%!
Due to the nature of our platform and the direct business ecosystems empowered by it, more direct reservations are being generated and fewer hands are involved with it. There is more left for all parties involved.
Hotels can set lower commission/higher net rates, and because many unnecessary commercial layers (middleman) are removed, by definition it is automatically being translated for the demand side to higher commission/higher net rates.
The bottom line, all sides enjoy a significantly higher profit margin and boost their revenues.