Baia Lara, an all-inclusive luxury resort located along the Antalya coastline, faced significant challenges with its distribution strategy. Fragmented platforms, high costs, and slow integration processes were hindering its growth in a competitive market. Through its partnership with HyperGuest, Baia Lara has transformed its B2B distribution processes, increasing market penetration, boosting international bookings, and optimizing operational efficiency.

Challenges

Fragmented Distribution Channels:

Baia Lara struggled with managing multiple distribution platforms, leading to operational inefficiencies and overbookings. Sevcan Umdu, Baia Lara's representative, mentioned: "We often dealt with multiple distribution platforms, leading to inefficiencies and inconsistencies in inventory management."

High Distribution Costs:

The hotel faced burdensome commission fees, reducing profitability and the ability to invest in broader B2B efforts.
Sevcan stated: "Our hotel was burdened with high commission fees, which ate into our profit margins."

Slow Integration Processes:

Lengthy integration processes delayed promotional launches and hindered response to market shifts. "Delays in launching promotional campaigns were a constant hurdle," mentioned Sevcan.

HyperGuest Solutions

Unified Distribution Platform:

HyperGuest's single, unified platform simplified inventory management and drastically reduced overbooking risks.
Sevcan Umdu commented: "HyperGuest has streamlined our distribution process, enabling us to penetrate B2B markets more effectively on a global scale."

Cost-Effective Connectivity:

By providing a single gateway to hundreds of travel platforms, Baia Lara slashed its distribution overhead costs and maximized revenue potential with new partners. "Thanks to HyperGuest, we've connected directly to new demand partners," said Sevcan, "reducing our reliance on intermediaries and saving on fees."

Streamlined Integration:

HyperGuest's simplified integration with channel managers and property management systems (PMS) enabled quicker promotion deployment. "Our time to market for new campaigns has decreased by 40%," Sevcan mentioned, "allowing us to be more agile."

Results and Highlights:

• 25% Increase in Market Penetration: Baia Lara reached over 15 previously untapped markets globally.
• 30% Growth in International Bookings: By connecting directly to global travel agents, Baia Lara achieved a significant increase in bookings from international guests.
• 40% Time Savings in Campaign Rollout: The streamlined integration reduced the time to launch new campaigns.
• 40% Rise in Non-European Guests: HyperGuest helped Baia Lara attract more guests from outside Europe.

Key Benefits:

• Increased Market Penetration: HyperGuest opened doors to 25% more untapped countries.
• Enhanced Booking Performance: 20% rise in booking conversion rates.
• Payment Efficiency: Virtual Credit Cards (VCC) reduced payment disputes by 25%.
• Revenue Growth: 20% revenue increase and 18% growth in ADR.

About Baia Lara:

Baia Lara is a luxurious all-inclusive resort situated on the Mediterranean coast, offering a unique blend of comfort and adventure. With high-end amenities, diverse dining options, and proximity to local attractions, the resort caters to a global audience seeking a premium holiday experience.

About HyperGuest:

HyperGuest is a revolutionary B2B distribution platform that directly connects hotels with global travel agents and demand partners. Through streamlined operations, dynamic contracting, and real-time data insights, HyperGuest helps hotels maximize revenue and minimize intermediary costs.

To read to the full story of HyperGuest and Baia Lara Resort, click here.