In an increasingly competitive hospitality landscape, staying ahead of the curve requires innovative solutions that can drive sales growth, enhance operational efficiency, and enable precise marketing strategies. Jaz Hotel Group, a leading player in Middle Eastern hospitality, has embraced such innovation through its partnership with HyperGuest. This collaboration has proven to be a game-changer, offering remarkable benefits that have propelled Jaz Hotel Group to new heights in 2024.
This article delves into the significant challenges Jaz Hotel Group faced, the strategic solutions provided by HyperGuest, and the impressive benefits realized from this partnership.
What does HyperGuest represent for Jaz Hotel?
- Revenue boost in 2024.
- Enabling channels connectivity from 4-6 weeks to instantly.
- Boosted B2B partner rate plan competitiveness by 20%
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CHALLENGES:
The Jaz Hotel Group faced several significant challenges, prompting a search for effective solutions. One of the primary obstacles was achieving substantial sales growth. Additionally, there was a pressing need to enhance operational efficiency. Historically, the process of enabling a new channel required between 4 to 6 weeks, a duration that was both inefficient and costly.
Moreover, the hotel's existing systems exhibited limitations in executing targeted, country-specific promotions, further hindering their strategic marketing efforts.
HyperGuest's Solution:
HyperGuest provided innovative solutions that directly addressed the challenges faced by Jaz Hotel Group.
Accelerated Sales Growth:
By integrating with HyperGuest, Jaz Hotel Group gained access to a vast network of travel agents and distributors. This expanded reach facilitated significant sales growth by tapping into new and diverse markets.
Enhanced Operational Efficiency:
HyperGuest streamlined the process of enabling new channels. What previously took 4-6 weeks was reduced to mere days, drastically improving operational efficiency and reducing associated costs.
Targeted Promotions:
HyperGuest’s advanced technology empowered Jaz Hotel Group to execute targeted channel specific promotions with ease. This capability allowed for more precise marketing strategies, increasing the effectiveness of promotional campaigns and supporting overall revenue growth.
Ruth Motihar – Director Of Ecommerce & Distribution &
Afroz Alam – Assistant DirectorE-Commerce & Distribution both from Jaz Hotel Group sit down with Enzo Aita and discusses boosting efficiency using HyperGuest.
HyperGuest's Benefits for Jaz Hotel Group:
- In 2024, our online channels saw a significant revenue boost. We're optimistic this will continue to grow.
- Reduction in Channel Onboarding Time: It used to take us between 4-6 weeks to enable a new channel using traditional approaches. With HyperGuest having a marketplace- we can simply connect to available partners almost instantly.
- With HyperGuest we have been able to push such discounts to existing B2B partners as well who earlier could not receive them owing to system restrictions. This has improved their rate competitiveness by roughly 20%.
- The Account Management department helped us target specific partners in specific markets. This helped us establish a connection and then work on growing a certain region.
- The Account Management department facilitated the identification and engagement of targeted partners within specific markets. This strategic approach enabled us to expand our presence in those regions.
Jaz Hotel Group's partnership with HyperGuest exemplifies how innovative technology can revolutionize the hospitality industry. The collaboration has led to significant benefits, including increased revenue, instant channel connectivity, and enhanced B2B competitiveness. As Jaz Hotel Group continues to leverage HyperGuest’s platform, it is poised for sustained growth and a stronger competitive edge in the market.
About Jaz Hotel:
Jaz Hotel Group, part of Egypt’s Travco Group International, is a major player in Middle Eastern hospitality, boasting 58 properties in Egypt under Jaz Hotels & Resorts, Magic World Club by Jaz, Iberotel Hotels & Resorts, Solymar Hotels & Resorts, and Steigenberger Hotels and Resorts. With a total of 15,428 rooms, it's a powerhouse in the region, also offering expansive cruise options through Jaz Cruises and Steigenberger Cruises.
About HyperGuest:
Travel agencies, corporate travel services, and niche travel providers now have the unprecedented opportunity to directly connect with the Jaz Hotel Group through HyperGuest. This innovative platform facilitates seamless access to the group's rates and inventory, empowering partners to streamline distribution channels and effectively reduce costs.
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