.png)
HyperGuest, an innovative B2B hospitality distribution marketplace, has joined forces with PKFARE, a leading global travel product aggregator, to enhance the efficiency and scalability of direct-contract hotel operations. This collaboration enables PKFARE to leverage HyperGuest’s seamless connectivity and dynamic distribution technology, unlocking access to over 38,000 hotels and enriching its global inventory.
Through this strategic alliance, PKFARE benefits from HyperGuest’s advanced platform, allowing for real-time retrieval of dynamic rates and streamlined transaction monitoring. By tapping into HyperGuest’s extensive network—spanning global hotel chains, independent properties, and resorts—PKFARE enhances its ability to provide clients with more choices and competitive pricing.
“We’re thrilled to empower PKFARE’s operational excellence in hotel distribution,” said Nir Yaron, CEO and Co-Founder of HyperGuest. “As our collaboration deepens, we foresee extraordinary growth and an elevated booking experience for PKFARE and its global partners.”
With the support of HyperGuest’s advanced technological infrastructure, PKFARE is poised to accelerate its expansion of direct-contract hotels, offering clients unique inventory and exclusive rates. In 2024, PKFARE expanded its direct-contract hotel portfolio by a remarkable 350%, resulting in a 450% increase in GMV across key Southeast Asian markets, including Thailand, Malaysia, Singapore, Indonesia, Vietnam, and the Philippines.
“As we diversify our hotel network through direct-contracting, it is imperative that we provide exceptional operations and services for our hotel partners,” said Jason Sui, Co-Founder and Senior Vice President of PKFARE. “Partnering with HyperGuest is more than just a technological enhancement—it’s a strategic move to future-proof our growth and further solidify our commitment to excellence in hotel distribution.”
About PKFARE
PKFARE is a leading global travel product aggregator that unifies transaction and operational services, aiming to streamline global travel distribution through technological innovation and operational excellence. PKFARE offers solutions for suppliers, including airlines, hotels and travel wholesalers, providing connectivity and operational services to expand their reach with high efficiency. For buyers such as OTAs, TMCs and travel agencies, we ensure access to high-quality inventory and flexible operations.
PKFARE‘s live inventory covers 600+ airlines (400+ Full Service Carriers and 200+ Low Cost Carriers) and 650,000+ hotels across 100+ countries, serving over 2,000 active clients worldwide. To learn more, please visit https://www.pkfare.com/
About HyperGuest
HyperGuest is an innovative B2B distribution marketplace, open and highly scalable, allowing accommodation providers to seamlessly and effectively expose their inventory (rates & availability) and understand the demand for their inventory at a global scale. At the same time, any travel provider can easily and effectively search & book inventory, with no need for a pre-existing relationship with the hotel. The platform includes an integral payment module that eliminates complex reconciliation processes, and a full-blown static data module allowing hotels to control their property visuals and details throughout the entire value chain. For more information visit us at www.hyperguest.com.
