SHR (an Access company) is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients remain always ahead in a fast-paced and competitive market. SHR empowers hotels and casinos to increase revenue and customer lifetime value at every step of the guest journey by combining the immense potential of AI, with a dynamic product suite comprising integrated and automated products and services.

• SHR CRS: SHR Central Reservation System (SHR CRS) offers a central reservation system with distribution. When paired with SHR RMS and SHR CRM, we offer a full solution for revenue generation. SHR Central Reservation System offer’s an integration that can connect to all products so hoteliers can quickly manage any channel, booking engine, guest profiles or rate recommendations.
• Seamless Connectivity
• Enhance Guest Engagement and Boost Direct Bookings
• Advanced Selling Tools
• AI Assistants
• BE: Unlock the complete potential of your online presence and direct booking channels with SHR’s adaptable booking engine solutions. Our offerings cater to a wide spectrum of properties, ranging from boutique hotels to independent establishments, groups and chains. Create personalized booking experiences that captivate your website visitors, guiding them effortlessly through the booking process with tailored content and intuitive engagement tools optimized for all devices. Nurturing each guest relationship boosts bookings, revenue and retention.
• Unified and Personalized Shopping Experience
• Showcase your Property and Offers
• Powerful Merchandising

A hotel can activate the HyperGuest channel on the SHR platform by contacting our Integration Manager, Amanda Milam at amanda.milam@theaccessgroup.com.